Summary: Do your current customers feel valued? Are they satisfied with the support services and product features? Alternatively, are you looking for a new LMS platform to achieve your goals? In this article, I’ll share 7 creative ways to keep LMS customers while expanding your market reach.
Attracting new customers is critical to your LMS business. However, you need to make sure those customers stay loyal to your brand and don’t look elsewhere for their eLearning needs. This allows you to continually build your customer base and maintain your LMS market share. Fortunately, some LMS customer retention techniques are low-cost but highly effective. The following 7 tips can help you retain LMS customers and give them the attention they deserve.
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1. Include a Featured Client on Your Site
Dedicate a section of your LMS site to customers who want to promote your products or services. Create guidelines that include capitalization and media details, such as how many images they can include and what contact details they must provide. A customer focus gives them the ability to gain exposure and reach new audiences. Also, they can include a short testimonial about their LMS at the end if they want, increasing their product’s credibility in the eyes of potential customers.
2. Arrange free upgrades and extra giveaways
You don’t necessarily have to spend money on free travel or gift cards as a reward for loyal LMS customers. Something as simple as a free upgrade or additional product can attract them. Post the giveaway on your site and social media pages so customers know how to enter. For example, they have to share the post with their network and leave a comment. The winner gets to download the software update free and then share feedback afterward. You can run a new giveaway every month or quarter to thank your current LMS clientele.
3. Start an Exclusive Social Media Group
A closed social media group exclusively for current customers shows that you care about their opinions and is a great way to retain LMS customers. It also gives them a place to share tips and experiences with other LMS users. You can also include links to useful resources that enhance the functionality of the system, such as training guides and free online tutorials. Members must request to join so we can keep the group size small. There is always the option to start additional closed social media groups if crowding is an issue.
4. Create an incentive program
You are more likely to keep LMS customers if you reward them for their loyalty. They have stayed true to their LMS throughout all updates and revisions, especially if they were around during the initial testing phase. Sure, their LMS offers solid features that are worth every penny. However, your customer base may appreciate an incentive program that goes the extra mile. For example, a points-based system whereby they can earn credits every month they sign up for your SaaS, or a leader board that tracks the most customer referrals, with customers with the highest scores receiving special benefits.
5. Schedule Live Upsell VIP Events
You are about to release a new product or add-on software package that enhances the benefits of your core system. Why not give existing LMS customers a head start by hosting a live upsell event? Invest in a video conferencing tool and send out invites well in advance so customers can RSVP. Then offer a special discount on the latest products for those who participate. This is your chance to promote LMS features and make your customers feel like VIPs. You can even do live giveaways during the event or free trials that allow them to try before they buy.
6. Organize individual feedback sessions
Some LMS customers may want to express their opinions, but not in a public online discussion. Please email and post on your social media platforms that you would like to schedule one-on-one feedback sessions with anyone interested. If you get an overwhelming response, try narrowing it down to customers who have been with your company the longest or those who have a history of interacting with your company and attending events in the past. During the feedback session, allow them to give feedback on their experience with your LMS product. You can also set up small group sessions if time is an issue.
7. Host monthly events with guest hosts
This is another LMS customer retention idea that features live events but is geared toward customer education. You host a free and exclusive event with a different guest host every month. The host could be an industry expert looking to share training tips, or a member of your organization offering a behind-the-scenes look at your R&D process. Guests have the opportunity to ask questions and explore topics that help them use the LMS more effectively. Create a list of topics and guest hosts for the coming months so customers can determine which event they would like to attend. This also allows them to think of any questions or comments they’d like to make on the spot. You may need to host more events each month if there is a lot of interest. This way, you can keep the participant list short and give everyone a chance to join the conversation.
Your existing LMS clients have already invested in your product. But that doesn’t mean you should stop trying to win them over. Dedicate marketing resources to retaining LMS customers and not letting them be tempted to look for a replacement system. Remember, satisfied customers will support your brand and help you generate more revenue for your LMS organization.
Is your LMS marketing strategy paying off or proving more problematic than expected? Download our free eBook Build Buzz on a Budget: How to Promote Your LMS Online and Increase Profits to find out how content marketing and social media can help you promote you’re LMS. You’ll also discover tips for creating an accurate LMS marketing budget and identifying your unique LMS strengths to help you stand out from the competition.
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